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The 5-Star System of Measurements

The current system of rating often used by movie critiques in the news media is very subjective and inadequate. It is a poor man's lazy system of measurement. It does not help in making your movies any better.

For example, if we said the rating for your movie is 4 stars and for another movie it is 2 stars, what good is this information to you? What are the differentiating factors? Are we even talking about the movies from the same genre?

At PictureAnywhere, we measure entertainment in decibels (dB); it is the invention of PictureAnywhere that art can only be measured logarithmically. If you are familiar with the Volume knob on your expensive receiver you will notice that the changes in volumes are given in decibels, this is because our ears respond logarithmically to the audio volume changes.

Similarly, if we need to compare movies and if we said the Entertainment Value of movie A is 12 dB and the Entertainment Value of movie B is 10 dB, then it is clear that movie A is better than movie B. But the human brain fails to register this difference, as the movies are approximately the same. Since we have a wide range of values ranging from 0 to infinity, we can see that there is a vast difference between average and good movies.

We have a system, which clearly tells you the differentiating factors; is it in Drama, Action, Character, Story, Visual etc.? Once you know the difference you can make modifications to your script to better sequence the story. Any good scriptwriter will tell you that sometimes you have to start writing from the end.

We are a preproduction company. We collaborate with you so that you have the control over the Emotions knob. We do not point you to the stars. Our goal is to differentiate your product with what is out there.