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Home > Case Studies
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You either rely on intuition or you can do measurements and
precisely know the "Heart to Mind ratio", "Positive to
Negative ratio", "State of Being/Consciousness", "Character",
"Drama" and many other values. You can
relatively compare the values for the movie you are yet to
produce with the movies that have already been released. The true
feedback is the boxoffice itself. There are no hard and fast
rules but by doing measurements we have discovered some hidden
patterns, for example: In most of the successful movies we have
found that the "heart to mind ratio" is roughly in the
range of 70/30. So go for the Heart! not a big surprise here but
we have to do measurements to find out the exact ratios for your
movie. Don't base your decisions on just one value, you have to
see the whole package in its entirety
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