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We use emotions as a unit of measurement for finding the entertainment values in Movies, TV sitcoms, Advertisements, Books, Personalities, Computer games etc.

For example Envio™ can be used to measure entertainment values for movies and television shows

Emotion

An emotion is the response of the whole organism involving physical arousal, expressive behavior and conscious experience.

Emotion is also called an "Element"; it is the fundamental unit of measurement in Envio™