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Envio™ stands for "Entertainment Values" system; this is a revolutionary and a pioneering system to measure emotional content in any Story/Script including Novels, Speeches etc. All though Emotion Intelligence (EI) is applicable in many industries including selection of CEOs to lead multibillion-dollar companies, selection of Captains in Armed Services etc., we focus and cater to the Entertainment/Media industry. Our area of expertise is in feature length movies, Shorts, T.V sitcoms and Advertisements or Commercials.

Unlike languages of communication, which are artificial and require training, emotions are natural and direct expressions of what we feel inside us. They are fundamental elements of expressions and the state of mind. We track these emotions as elements, which are present in all human beings across all cultures. The Envio™ system works for movies in any language, we provide services for Hollywood and Indian movies. Trained professionals record The Elements, in Emotional Intelligence (EI).

Emotions are broadly classified into two sections; Relative and Transients. Relative emotions give us the actual Entertainment Value of the movies. Relative emotions are further categorized into Primary emotions, Secondary emotions, Feelings, Locations, Character etc.

Having a million emotions don't mean a thing if the story cannot be seen by millions of people. It should be presented by good (star) Actors and told by good Directors, The demographics have to be taken into account; The movie needs to be Distributed and Exhibited in good Theaters all such ingredients are called Transient elements. Transients are very important and essential for the success of the movie. We call these Transient values because it is valid only for 2 weeks after that, the movie has to run on its own merit.

Envio™ screen shot

Emotions from various categories are entered for every Scene in the movie. All measurements such as Scene value, Screenplay etc. are given in decibels (dB). It is the invention of PictureAnywhere to measure entertainment logarithmically rather than use the 5 Stars rating system.

We generate many reports; some of the samples can be seen in the Movie Analysis section.